Grown by Nature
Commissioned by YUME YUME we created an installation that refers to a dreamy colorful meadow with swirling flowers. For YUME YUME, we wanted to capture the mood of the outdoor in spring placed in a build city environment creating the experience that nature is taking over.
This uncontrolled growth of nature reflects the theme of the Grown by Nature SS21 collection.
The industrial space is filled with plant-covered mounds of varying sizes. Living moss, fountaingrasses, fleabane, yarrows, and oriental poppy are among the array of species used to adorn the hills.
Project: Grown By Nature
Client: YUME YUME
Location: Amsterdam
Assignment: Installation SS21 shoot
Year: 2020
Design: Malou Wüstefeld & Nanno Reveco
Photography + video: Myrthe Giesbers